Then there are local taxes and fees to consider, which can add up to another $200,000. First, Apple will take their 30%, or $300,000. Let’s say Game X earns $1,000,000 gross revenue on the App Store. Here’s a quick example of the math so you can visualize the savings: Why would you want to do this? This allows you to avoid the 30% fee that Apple tacks onto in-app purchases and develop a closer relationship with your players. That means you can immediately set up your own web shop and let your players know they can purchase virtual items and currency for your game from it. What does this all mean for you, and how can you benefit from it? Basically, it means that developers can use player contact information obtained inside of the app to target users outside of their mobile game about using alternative purchase methods that don’t involve the App Store.Ĭreate your own experience with Xsolla Web Shop for Mobile Games. Okay, so let’s set aside all the legal mumbo-jumbo and techspeak. The following language was removed from App Store Review Guideline 3.1.3 pertaining to Other Purchase Methods: “Developers cannot use information obtained within the app to target individual users outside of the app to use purchasing methods other than in-app purchase (such as sending an individual user an email about other purchasing methods after that individual signs up for an account within the app).”Īlso of note is language that was added to 5.1.1 related to Data Collection and Storage: "Apps may request basic contact information (such as name and email address) so long as the request is optional for the user, features and services are not conditional on providing the information, and it complies with all other provisions of these guidelines, including limitations on collecting information from kids." On October 22, Apple updated its App Store Review Guidelines, effectively removing a key barrier allowing developers to use outside payment sources for in-app purchases. The mobile gaming landscape continues to change as a result of settling a 2019 class-action lawsuit and pressure from the Epic Games vs Apple lawsuit.
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